The human mind recognizes images before it recognizes the written word. Words are nothing more than symbols representing images and are therefore an indirect means of communication. This is why newsmakers and advertisers always rely on images to tell their stories.

In today's content-filled world, attention and memory are at a premium. Eloquent and concise images that stand out in the vast sea of information that surrounds them are therefore much more compelling than words. In this method of communication the most effective skills to bring to bear are a photojournalist's art and professionalism.

Julia Zhogina has captured numberless scenes and events all over the world. Her trademark skill is simple and yet essential to her job: being ready for whatever might happen on the scene.